My cats and I are addicted to plush blankets. I think all plush blankets are really soft (I not only own a ton but I can't help but to also feel every single one when I'm in a store), but this one really somehow manages to take the softness up a notch. It's almost like... a silk-ier feeling plush. Very smooth, very cushy - as well as still being warm yet lightweight. It really has everything you'd want in a plush blanket. And to top it off, it's oeko tex certified - which is VERY hard to find in plush blankets!! I sleep wrapped up in this blanket and it makes me feel good to know that it's been tested for harmful chemicals since I spend every night with this making a lot of skin contact. I've already washed it a couple times and it comes out perfectly and stays just as soft every time (I wash in cold water and dry on low heat - no problems). No pilling or matting or anything like that. And the white is a true, pure white. Not off white, not a blue-ish white. Just white.Overall this is pretty much the best plush blanket I've owned or ever felt. It does cost a little more than others, but for all the reasons listed above I think it's very well worth it. Would definitely recommend!